Journal / Observations and practice
Communications as a system
Essays on meaning, the value of ideas, leading teams and the work that remains invisible until the result appears.
“Make It Remarkable on a Shoestring”
Why the market has forgotten how to value ideas — and why everyone, including the client, pays the price
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The Economics of Invisible Labour
Why influence is still treated as easy work — and what a placement really costs. An analysis for brands that have learned to buy creators but continue to look down on them
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Strong Communication for a Startup in a Crisis
What a small business can genuinely afford — and what it cannot. An honest guide without promises that everything is possible for free if you simply try harder
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