Architect of communication systems
I build communication systems where strategy, aesthetics and execution work as one.
I believe a brand should do more than be visible — it should hold a meaningful place in people’s lives.
Position / 00
I work where producing content is no longer enough. A brand needs a voice of its own, a clear system and ideas that can be carried through into reality.
14+ years in marketing and communications. I develop strategies, build content systems, lead teams and turn ideas into special projects that create both cultural relevance and business value.
Selected projects / 04
Systems that found a voice of their own
From the cultural territory of a wine brand to measurable e-commerce growth — each case reveals the thinking behind the decisions, not simply a list of tools.
01Wine & lifestyleMantra EstateMantra Estate
Creative Director / Head of SMM
A wine brand as a cultural environment
One communication system — from the brand voice to events and special projects.
Open case study
02MusicIMGIMG
Head of SMM
A communication system for a music holding company and its artists
+75% Instagram* engagement in six months, with no external advertising budget.
Open case study
03Fashion / e-commerceCONSOCONSO
Head of SMM
Social media as a fully-fledged sales channel
ROMI above 300% and 260% sales growth through an integrated content and analytics system.
Open case study
04Community & eventsneTREZVYEneTREZVYE
Brand & Communications Strategist / Head of Special Projects
A community at the intersection of wine, culture and intellectual dialogue
An existing club concept evolved into a coherent positioning and a unified online and offline communication system.
Open case studyApproach / 04 steps
From an idea to a working system
I begin not with a content format, but with a question: what place should this brand hold in a person’s life?
Strategy
Positioning, audit, communication platform and Tone of Voice.
Content system
Editorial pillars, formats, visual system, workflows and operating logic.
Creative direction
Concepts, copy, design, shoots, production and team leadership.
Special projects
Collaborations, events, partnerships and new brand formats.
About / In brief
“I hold meaning, aesthetics and day-to-day execution within one system — from the first question to the team that carries the work forward every day.”
Marketer, Creative Director and communications lead working across fashion, music, wine & lifestyle, social impact and creative industries.
More about meContact / 2026
For projects that need a language of their own
If your brand needs someone who can hold meaning, aesthetics and execution within one system, I would be glad to connect.
If the task is already taking shape, complete the short brief. It will help me prepare for our conversation and suggest the right format more quickly.