About / Profile
I see a brand as a living system, not a collection of channels
I am Mariia Raykhel — a marketer, Creative Director and communications lead. For more than 14 years, I have worked with brands across fashion, music, wine & lifestyle, social impact and creative industries.
Professional perspective
I know how to start with a blank page: find the idea, define the positioning, build the team and turn strategy into a system that works every day.
I also know how to enter an existing project, identify where it loses meaning, coherence or efficiency, and rebuild its communication without destroying the equity it has already created.
Experience / 14+ years
Professional trajectory
From daily audience communication to building strategies, teams and special projects.
Roomchik
SMM and customer experience
- Digital promotion
- Website and content
- Influencers and PR
Fashion & production
Brand management, SMM and visual production
- Mila Yurakova
- Luda Nikishina
- Advertising and film
- Monte-Carlo Fashion Week
Butterfly Children Foundation & DEBRA
Head of SMM and Creative Producer
- MediaDonors
- MD Video
- SkillForSkin
- DEBRA International Congress 2021
- The Rare Art of Helping
- Saving Childhood
Independent projects
Strategy, communications, identity and digital launches
- La Sultane de Saba
- THALION
- Nougatine Paris
- LunaSoleil
- Geisha
- LANME
- NUTSon
- BIANCA
- Time Property
- Likomtseva Clinic
- Reca
- Zivert Shop
Jewellery resale platform
Communications Director
- Positioning
- Rebranding
- Identity
- Website and PR
CONSO
Head of SMM
- International shoots
- PR and digital team
- E-commerce
- ROMI +300%
IMG
Head of SMM
- IMG artists
- Content projects
- Team of five specialists
Mantra Estate
Creative Director
- Mantra Estate
- Magnatum
- neTREZVYE
- Wine cluster
- Creative collaborations
Industries
The contexts I know how to work with
Fashion
Music
Wine & lifestyle
Social impact
Beauty
Online education
Creative industries
What matters to me
I am drawn to projects for which visibility alone is not enough — projects that want a language of their own, a place in culture and lasting relationships with people.
Materials
Experience is best understood through decisions
Current CV dated 6 July 2026, PDF.
Contact