A community at the intersection of wine, culture and intellectual dialogue
neTREZVYE
Role
Brand & Communications Strategist / Head of Special Projects
04Community & eventsneTREZVYEA selection from the project’s visual materials.
01 / Context
When I joined, the project already had a concept, a name and experience in hosting tastings. My task was to develop that foundation: sharpen the positioning, strengthen the project’s presence and unite its separate touchpoints into one coherent brand.
02 / Challenge
What needed to change
Refine the positioning, develop the brand and communication strategy, create the website, strengthen social media and build a consistent interaction model for guests, influencers, ambassadors and partners.
03 / My role
My contribution within the wider team effort
Refined the positioning and developed the project’s brand and communication strategy.
Led the website creation and strengthened the project’s systematic social media presence.
Designed the guest communication journey before, during and after events, both online and offline.
Created individual events and led set design, influencer and brand ambassador collaborations.
Developed the partner communication strategy and a model for organic brand integration into events.
04 / Strategic solution
Build one communication system around the club’s existing idea — from its digital presence and brand language to guest experience, events and a clear partnership model.
05 / Execution
Areas of work
Positioning
Brand strategy
Website
Social media
Online and offline communication
Special events
Set design
Influencers and ambassadors
Partner integrations
Guest experience
06 / Outcome
Turned the existing idea into a coherent brand and communication system.
Unified online and offline touchpoints through one positioning and language.
Established the digital presence: website, social media and participant communication.
Created a clear model for working with partners, influencers and brand ambassadors.
Introduced a consistent approach to event scenarios, visual environments and partner integration.